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Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress
Rowella | Elegant Pleated Maxi Dress

Rowella | Elegant Pleated Maxi Dress

Regular price £99.95 Sale price£29.95 Save 70%
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Buy 2 get 10%, buy 4+ get 20%
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stock Only 5 pairs left in stock.
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OUR BIGGEST SALE EVER!
If you can add it to bag, it's still in stock. Extra savings apply automatically at checkout — stack & save while you can.
Buy 2 pieces → Extra 10% off
Buy 3 → Extra 15% off
Buy 4 → Extra 20% off

Graceful Movement Meets Flattering Style Pleated Maxi Dress

A flowing V-neck maxi dress with long sleeves, soft pleats, and a ribbon-tie waist that adds shape and charm. The flared skirt offers a romantic, feminine silhouette, while the subtle all-over floral pattern adds a refined, timeless touch. Designed to fall beautifully on the body, this piece blends elegance with effortless wearability.

Why Hundreds Of Women Love This Maxi Dress

  • Easy waist adjustment: The dress includes a delicate ribbon tie at the waist, allowing you to shape your fit for extra comfort and a flattering silhouette.
  • Soft and breathable material: Made with a light, airy fabric that feels soft on the skin and ensures all-day comfort in both casual and formal settings.
  • Elegant and functional design: From garden parties to dinner dates, this timeless cut ensures you'll feel dressed up without sacrificing ease of movement or confidence.

Your exclusive early-access price ends tonight at 11:59.

Size Length (cm / in) Bust (cm / in) Shoulder (cm / in) Waist (cm / in)
S 139 / 54.72 92 / 36.22 38 / 14.96 79 / 31.10
M 141 / 55.51 96 / 37.80 39 / 15.35 83 / 32.68
L 143 / 56.30 102 / 40.16 40 / 15.75 89 / 35.04
XL 145 / 57.09 108 / 42.52 41 / 16.14 95 / 37.40
2XL 147 / 57.87 114 / 44.88 42 / 16.54 101 / 39.76
3XL 149 / 58.66 120 / 47.24 43 / 16.93 107 / 42.13

We ship using a secure premium delivery service, complete with tracking, so you can rely on the most dependable service. Currently, we offer this premium delivery free of charge — take advantage while this offer lasts!

Doesn’t fit? No problem! You can exchange or return it at any time within 30 days of receipt.

This Season Shop More, Save More.

For one day only, Avery Lane Brighton members get exclusive access to our Biggest Sale Ever on our most-loved pieces.

Whether you’re treating a daughter, a sister, or yourself — today is the perfect moment to secure the styles everyone has been asking about.

Buy 2 items → Extra 10% off
Buy 3 items → Extra 15% off
Buy 4 items → Extra 20% off

These bundles are end-of-season exclusives and available today only. Once this offer ends, it won’t return. And as always with Avery Lane Brighton… when a style sells out, it’s gone for good.

Stock is limited. Today is the day.

Here's what our customers say

Excellent 4.7/ 5

★★★★

More than 3728+ reviews

This dress fits beautifully and feels incredibly comfortable all day. I love how effortless it is to wear, it just drapes so nicely. It has quickly become one of my favourites in my wardrobe.

I ordered from Avery Lane Brighton and was so pleasantly surprised by how quickly it arrived. Everything was carefully packed and felt very thoughtful. It made the whole experience feel truly special.

This top is so cheerful and easy to wear. It feels comfortable all day and pairs beautifully with everything I already own. I’ve already reached for it more than I expected.

These loafers are incredibly comfortable from the very first wear. I love the subtle touch of pattern, it makes them feel a little more special without being over the top. I’ve been wearing them non-stop with everything.

This is already my third order from Avery Lane Brighton, and I couldn’t be happier. Everything always arrives quickly and just as lovely as I hoped. It has become one of my favourite places to shop.

This two-piece set is so comfortable and easy to wear. It feels just right the moment you put it on. I love how well the pieces work together without feeling too dressed up.

This dress feels so light and comfortable; it’s perfect for everyday wear. The fabric is really soft and gentle on the skin, which I truly appreciate. It’s one of those pieces you can just put on and feel good in straight away.

I had such a lovely time at Avery Lane Brighton. It felt warm and welcoming, and the staff were so kind and helpful, which made the whole experience even better. I left feeling very happy and will definitely be returning.


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