Privacy Policy
Privacy Policy
Last updated: June 2026
This Privacy Policy describes how Avery Lane Brighton (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from averylanebrighton.com (the "Site"), or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refers to anyone using our Services, whether a customer, website visitor, or other individual whose information we have collected.
Please read this Privacy Policy carefully. By using any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use or access the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for legal, regulatory, or operational reasons. The revised Policy will be posted on the Site, with the "Last updated" date updated accordingly.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources. The type of information we collect depends on how you interact with us and use the Services.
We may use your information to:
- Communicate with you
- Provide or improve our Services
- Comply with legal obligations
- Enforce our terms of service
- Protect the Services, our rights, and the rights of our users
What Personal Information We Collect
Information Collected Directly from You
When you provide it to us through our Services, we may collect:
- Contact details, including name, address, phone number, and email
- Order information, including billing/shipping addresses, payment confirmation, email, and phone number
- Account information, including username, password, and security details
- Customer support information shared during communications with us
Information About Your Usage
We may automatically collect information on your interactions with the Services using cookies, pixels, and similar technologies ("Cookies"). This may include device information, browser information, network connection details, IP address, and other usage data.
Information Obtained from Third Parties
We may receive information from third-party vendors and service providers, including:
- Shopify and related platform providers
- Payment processors for order fulfilment
- Advertisers and analytics partners using online tracking technologies
How We Use Your Personal Information
We use your information for:
- Providing Products and Services: To process payments, fulfil orders, arrange delivery, handle returns, and manage your account.
- Marketing and Advertising: To send communications or tailor advertising relevant to your interests.
- Security and Fraud Prevention: To detect and prevent fraudulent or malicious activity.
- Service Improvement: To provide customer support and improve our Services.
Cookies
Our Site uses Cookies to enhance your experience, remember your preferences, run analytics, and improve the Services. You may adjust your browser settings to block or remove Cookies; please note that doing so may affect functionality. For more information, see Shopify Cookies Policy.
How We Disclose Personal Information
We may share your information with third parties for:
- Contract fulfilment (e.g., IT, shipping, payment, analytics, customer support)
- Marketing and advertising partners
- Affiliates or within our corporate group for legitimate business purposes
- Legal obligations, business transactions, or enforcement of terms
We do not control third-party websites linked from our Site; please review their privacy policies separately.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect information from anyone under 16. Parents or guardians can contact us to request deletion of any personal information collected.
Security and Retention
We implement reasonable security measures, but cannot guarantee perfect security. Please avoid sharing sensitive information through insecure channels.
Contact
If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights:
Email: support@averylanebrighton.com
Phone: +44 1273 123456
Customer Service Hours:
Monday to Friday: 9:00 am – 5:00 pm
Saturday and Sunday: Closed