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Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress
Ida | Elegant Midi Dress

Ida | Elegant Midi Dress

£134.95 £39.95 Save 70%
/
Free Royal Mail Delivery Within the UK
30-Day Money-Back Guarantee
Buy 2 get 10%, buy 4+ get 20%
Colour
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Runs small True to size Runs large
stock Only 5 pairs left in stock.
Free Delivery
30-Day Returns
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OUR BIGGEST SALE EVER!
If you can add it to bag, it's still in stock. Extra savings apply automatically at checkout — stack & save while you can.
Buy 2 pieces → Extra 10% off
Buy 3 → Extra 15% off
Buy 4 → Extra 20% off

Flattering Fit And Everyday Grace Midi Dress

This classic midi dress features a surplice V-neckline with softly gathered pleats across the bodice for a flattering wrap-style effect. Elbow-length sleeves provide comfortable coverage, while the gently flared skirt falls to mid-calf. Side pockets add practical charm, making this dress a perfect blend of style and function.

Why Hundreds Of Women Love This Dress

  • Figure-enhancing bodice: The wrapped neckline and pleated waistline create a slimming, feminine shape that complements curves with comfort and ease.
  • Soft, comfortable fabric: Crafted from a smooth, breathable material that moves with you and feels soft against the skin for all-day wear.
  • Practical hidden pockets: Discreet side pockets offer convenience without disrupting the clean lines of the silhouette—perfect for carrying small essentials.
Popular sizes are disappearing fast – secure yours now.
Size Bust (cm/in) Length (cm/in)
S 95 / 37.4 115 / 45.3
M 100 / 39.4 116 / 45.7
L 105 / 41.3 117 / 46.1
XL 110 / 43.3 118 / 46.5
2XL 115 / 45.3 119 / 46.9
3XL 120 / 47.2 120 / 47.2

Size US Bust (cm / in) Length (cm / in)
S 4-6 95 / 37.4 115 / 45.3
M 8-10 100 / 39.4 116 / 45.7
L 12-14 105 / 41.3 117 / 46.1
XL 16-18 110 / 43.3 118 / 46.5
2XL 20-22 115 / 45.3 119 / 46.9
3XL 24-26 120 / 47.2 120 / 47.2

We ship using a secure premium delivery service, complete with tracking, so you can rely on the most dependable service. Currently, we offer this premium delivery free of charge — take advantage while this offer lasts!

Doesn’t fit? No problem! You can exchange or return it at any time within 30 days of receipt.

This Season Shop More, Save More.

For one day only, Avery Lane Brighton members get exclusive access to our Biggest Sale Ever on our most-loved pieces.

Whether you’re treating a daughter, a sister, or yourself — today is the perfect moment to secure the styles everyone has been asking about.

Buy 2 items → Extra 10% off
Buy 3 items → Extra 15% off
Buy 4 items → Extra 20% off

These bundles are end-of-season exclusives and available today only. Once this offer ends, it won’t return. And as always with Avery Lane Brighton… when a style sells out, it’s gone for good.

Stock is limited. Today is the day.

Here's what our customers say

Excellent 4.7/ 5

★★★★★

More than 3728+ reviews

This dress fits beautifully and feels incredibly comfortable all day. I love how effortless it is to wear, it just drapes so nicely. It has quickly become one of my favourites in my wardrobe.

I ordered from Avery Lane Brighton and was so pleasantly surprised by how quickly it arrived. Everything was carefully packed and felt very thoughtful. It made the whole experience feel truly special.

This top is so cheerful and easy to wear. It feels comfortable all day and pairs beautifully with everything I already own. I’ve already reached for it more than I expected.

These loafers are incredibly comfortable from the very first wear. I love the subtle touch of pattern, it makes them feel a little more special without being over the top. I’ve been wearing them non-stop with everything.

This is already my third order from Avery Lane Brighton, and I couldn’t be happier. Everything always arrives quickly and just as lovely as I hoped. It has become one of my favourite places to shop.

This two-piece set is so comfortable and easy to wear. It feels just right the moment you put it on. I love how well the pieces work together without feeling too dressed up.

This dress feels so light and comfortable; it’s perfect for everyday wear. The fabric is really soft and gentle on the skin, which I truly appreciate. It’s one of those pieces you can just put on and feel good in straight away.

I had such a lovely time at Avery Lane Brighton. It felt warm and welcoming, and the staff were so kind and helpful, which made the whole experience even better. I left feeling very happy and will definitely be returning.

Add insurance to your order for just £4.95? 🔒
£4.95
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Women's Midi Dress with V-Neck for Everyday Wear - Pleated Wrap-Style Midi Dress